OPTIMIZING DIGITAL TRANSFORMATION IN QUICK-SERVICE RESTAURANTS: AN ENHANCED OPERATIONAL PLAN FOR URBAN FAST-FOOD ESTABLISHMENTS

Abstract

This study is dedicated to assessing the current level of digital transformation within selected fast-food establishments in North Caloocan City and its impact on operational efficiency, customer satisfaction, and overall business performance. This research focuses on respondents residing in North Caloocan City from different generations: Generation X, Generation Y, and Generation Z. Forty (40) responses were gathered per generation, accumulating a total of 120 responses. These responses and a comprehensive approach aim to develop an enhanced operational plan that promotes innovation, improves service quality, and strengthens competitiveness in the local food industry. The study implements a survey methodology, utilizing structured questionnaires distributed through Google Forms to efficiently gather data. This method guarantees accessibility for participants and allows for the collection of detailed feedback on various aspects of their dining experiences. Key factors examined in this study include the mode of payment, technical capacity, processing time, accessibility features, and assistance availability of adopting technologies in the operations of fast-food restaurants. The findings provide practical insights for restaurant managers and stakeholders looking to improve their operations. Fast-food restaurants may provide positive service by matching their approaches with the requirements and expectations of consumers. This could include strengthening digital systems and technical procedures, increasing staff training for digital support, assuring accessible and user-friendly platforms, and delivering faster and more reliable transaction processing. Finally, the study aims to create a structured operational plan based on the data acquired, which will serve as a guide for improving customer happiness and operational efficiency in Caloocan City’s digitalized fast-food enterprises.

Keywords

Citation